Mikael Chew周俊德
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不戰而勝

Win before the battle.

38 people turned him down in his first three months. His first commission cheque was RM 128. This is the strategy he worked out after that.

Read Chapter 1 free Buy the ebook Ebook RM 29.90 · on sale 20 October Ebook RM 29.90 · on sale now

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The route ends on 20 October.

The ebook goes on sale that day: RM 29.90 direct, USD 9.99 on Kindle. Chapter 1 is free to read now.

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RM 29.90 direct (EPUB + PDF), or USD 9.99 on Kindle. Chapter 1 is free to read.

Book cover: 直銷孫子兵法之不戰而勝 by 周俊德 (Mikael Chew) 20.10.2026

The thirteen chapters十三篇

Part I · Foundations基礎

  1. Read Chapter 1 free

Part II · The Battlefield戰場

Part III · Building Your Army建軍

Part IV · The General's Path將道

100個不對的人,
不如10個對的人。

A hundred wrong people are not worth ten right ones.

Chapter 4, Strategic Prospecting

Both sides of the table雙重視角

Mikael Chew teaching a room of direct-selling partners
In the field

8 yearsbuilding teams in the field

Prospecting, presenting, following up, and learning most lessons the expensive way.

Mikael Chew on stage as Head of Regional Sales, APAC
In management

15 yearsin senior corporate management

Watching from head office why so much of what works on the ground fails at scale. The book is where the two meet.

23years in direct selling
3multinational companies
400+professionals mentored
The full story

Colleagues on Mikaelvia LinkedIn

A tower of strength and leadership. He has mentored the entire Asia Pacific group of sales. His skill set is nothing short of extraordinary — organised, talented, multi-lingual, and an overall coordinator of organising a team.
Tessa TremainSenior Presidential Director, Direct Selling (APAC)
His strong leadership, strategic thinking, and ability to deliver results are exceptional. His guidance has been invaluable to me. His interpersonal skills and innovative approach make him an essential asset.
Car ManuelSenior Director, Direct Selling
His creativity and strategic thinking significantly boosted our marketing efforts and sales. He fostered a collaborative and motivating work environment, empowering his team to reach their full potential.
Elsey ChiaGeneral Manager · Omni AAA Group
He possesses a rare ability to foster growth and success by creating an environment that is both supportive and challenging. A person of integrity and unwavering commitment, with an infectious enthusiasm.
Arvind Bala KrishnanDeputy Dean · UniKL MESTECH
A rare blend of insight, empathy, and strategic acumen that sets him apart. His ability to tailor personalized strategies to suit each client's unique needs is a testament to his dedication and proficiency.
Zulkifli YusofTalent Global Sdn Bhd · Aviation & Aerospace
He has excellent coaching ability and knows how to motivate his team members. He has warm leadership — always praises and leads by servant leadership, encouraging his team to participate and challenge themselves.
Lee Byung-CheolSenior Director, Direct Selling
A true professional. He balances a no-nonsense approach with approachability. His leadership and strategic vision have been consistently impressive.
James LohIndependent Industry Professional
A standout professional in MLM. Mikael's dedication and passion are unparalleled. As a speaker, he captivates everyone — when he speaks, people ‘tabik’! A top-notch professional and natural leader. No bluff one!
Dyi WongMarketing Manager · Ngai Seik Leatherwaren

Be there on launch day.

One message on 20 October when the ebook goes on sale. Nothing else.

The Long Game

A short letter on strategy and leadership, when there is something worth saying.

Book him to speak

Keynotes and workshops for direct-selling conventions and leadership days, in English and Mandarin.

Speaking enquiries

Work with him

One-to-one mentoring for leaders who have hit a plateau and want a strategy, not another pep talk.

Mentorship